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Fourth of July Airplanes

ACCOUNT BASED MARKETING PROGRAM

Program Objective

Identify and target existing accounts using legacy Oracle Identity Management technology. Generate meetings through referrals, email marketing, Inside Sales, paid media campaign, etc.

Methodology

  • Identified 27 key accounts using legacy oracle technology

  • Created marketing assets (videos, brochures, battle cards, etc.) for marketing and sales use

  • Developed the workflow and a 9-step program for all functions

  • Plan and execute a strategic campaign on LinkedIn, targeting persona from these 27 accounts

  • Drive regular sync-up with sales, inside sales, partner, and marketing teams

  • Optimize workflow and strategy unique to every account as required 

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Outcomes

  • Accomplished 13 successful meetings

  • Secured 2 large deals for IAM Modernization

  • 2 deals in the pipeline

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