CONTENT MARKETING CERTIFICATION

PROFESSIONAL EXPERIENCE

ASSOCIATE STRATEGIST - MARKETING

Jul 2021 - Present

• Lead marketing for Enterprise Security and Intelligent Automation services

• Collaborate with practice leaders in the US to align business goals with marketing goals 

• Plan and drive marketing activities and campaigns

• Engage with the internal agency to execute marketing activities and provide feedback to optimize performance

• Analyze data and present it to leadership

• Be CX obsessed and a brand representative 

ANALYST - MARKETING

Dec 2018 - Jul 2021

• Owner of marketing content for security service line

• Ability to successfully plan 4-5 marketing campaigns simultaneously

• Execute Account-Based Marketing (ABM) campaigns with cross-functional engagement

• Won 2 deals out of 13 meetings generated through ABM for 27 accounts

• Delivered 300+ MQLs/quarter through nurture, partners, vendors, etc.

MARKETING INTERN

Dec 2017 - Dec 2018

• Generate 50 leads/month via email campaigns, 1:1 reach out, etc.

• Analyze campaign performance and optimize messaging for better results

• Create CRM and BI dashboards for analysis

• Leverage marketing automation to design & execute the customer journey